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Posts Tagged "burnout"
At the Intersection of Art and Commerce
Posted by editors on Sep 23, 2013 in Uncategorized | 1 comment
-by Christine Hale Generations of writers have arrived at this crossroads. Agents, editors, mentors, or peers sagely instruct them, Keep at least one eye on the market. Know what sells. These days that seasoned wisdom comes with a corollary: Do everything you can to build your brand. This is not bad advice. But it is one-size-fits-all advice. There are writers, young and not-so-young, who are good at brand-building. Some of them enjoy doing so. Those with this sensibility and this talent will build a brand, create saleable product, and may experience commercial success. Those who don’t build brands, those who can only craft something beautiful or...
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